Opel Adam x Aqualoopa
The Opel Adam model provides the opportunity of a custom modification of exterior and interior elements. The customer therefore looked for a solution that could be an interesting way to involve users in the development process.
We proposed integrating online activities on social media from a custom implementation of outdoor advertising. It was a mural influenced by consumers themselves in terms of content and graphic form. Facebook created a special application that allowed ideas for themes to be reported corresponding to the variable elements of the car.
We invited artists to co-operate with us and who continuously interpreted the application ideas submitted by users, and these were gradually painted onto the mural. By this, we have benefitted from a happening with live painting lasting nearly 30 days, which was reported on Facebook.