Client: General Motors Poland
Year: 2013
Range: Warsaw

Opel Adam x Aqualoopa

General Motors Poland

The Opel Adam model provides the opportunity of a custom modification of exterior and interior elements. The customer therefore looked for a solution that could be an interesting way to involve users in the development process.

We proposed integrating online activities on social media from a custom implementation of outdoor advertising. It was a mural influenced by consumers themselves in terms of content and graphic form. Facebook created a special application that allowed ideas for themes to be reported corresponding to the variable elements of the car.

We invited artists to co-operate with us and who continuously interpreted the application ideas submitted by users, and these were gradually painted onto the mural. By this, we have benefitted from a happening with live painting lasting nearly 30 days, which was reported on Facebook.

Advertising mural - continue painting 1 - Opel Adam x Aqualoopa - Warsaw Polna 40 street | Opel Adam x Aqualoopa | Portfolio
Advertising mural - continue painting 2 - Opel Adam x Aqualoopa - Warsaw Polna 40 street | Opel Adam x Aqualoopa | Portfolio
Advertising mural - continue painting 3 - Opel Adam x Aqualoopa - Warsaw Polna 40 street | Opel Adam x Aqualoopa | Portfolio
Advertising mural - continue painting 4 - Opel Adam x Aqualoopa - Warsaw Polna 40 street | Opel Adam x Aqualoopa | Portfolio
Handpainted advertisement Opel Adam Aqualoopa - Warsaw Polna 40 street | Opel Adam x Aqualoopa | Portfolio