Będzie dobrze :)
Four murals carrying a positive message to the residents of Warsaw have appeared on the city's streets. The initiative was conceived and carried out by Good Looking Studio, known for its hand-painted advertising and artistic murals.
As part of the initiative, uplifting slogans appeared on walls across the city, designed to brighten the mood of passers-by, if only for a moment. On the Bracia Jabłkowscy Department Store at Bracka 25 and near Rondo ONZ, the message reads "Będzie dobrze :)" — "It's going to be alright :)". At the "Patelnia" square near Centrum metro station, made available by the City of Warsaw, you'll find "Jeszcze będzie przepięknie!" and "Warszawo, będzie dobrze" — "It will be beautiful yet!" and "Warsaw, it's going to be alright". The fourth location is at Waryńskiego 3 near Politechnika metro station, where pedestrians and drivers passing through the area can spot the upbeat "Głowa do góry!" — "Heads up!". All four murals were created simultaneously, with the slogans selected from ideas put forward by the Good Looking Studio team.
Anyone who cannot stay at home will have the chance to see the murals in person over the coming weeks — after which they will be painted over. The initiative's creator, Piotr Ruszkowski, Creative Director of Good Looking Studio, shares his thoughts: "We feel that all kinds of media are saturated with negative news, grim statistics, and visions of a post-pandemic crisis. That's why we wanted to give the residents of Warsaw something positive — a light at the end of the tunnel and hope for a better tomorrow. The concept is straightforward. We painted very clear, enormous slogans on our best walls in the centre of Warsaw. The backdrop was meant to be optimistic — vivid and bold. The slogans are uplifting and free from any political or religious undertones. They are for everyone — regardless of age, faith, political views or nationality. We also added a smile in the form of a colon and a bracket as a symbol of the kind of communication we all had to switch to overnight. A smile, even a virtual one, is still a smile. We encourage everyone to photograph the murals and share the images on social media. Today, we all need positive emotions more than ever."
The slogan murals are a continuation of Good Looking Studio's CSR activities. In early April, in collaboration with the NaTemat.pl portal, a mural was created on Warsaw's Tamka Street as a tribute to healthcare workers. Another social project completed in April consists of hand-painted artwork at the Central Clinical Hospital of the Ministry of Internal Affairs in Warsaw. The pieces appeared on a newly built decontamination airlock in a ward adapted to receive patients infected with the coronavirus.
Let us remember — the current situation is temporary. Better days are still ahead.
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