“Corona” Summer Mural Campaign

Projectdetails

• Client:Corona
• Location:ul. Jedności Narodowej 42/44, Wrocław ul. Sychty 96, Jastarnia al. Jana Pawła II 20, Warszawa al. Jerozolimskie 117, Warszawa ul. Nowy Świat 22/28, Pawilony, Warszawa
• Technique:Hand-painting

Aboutproject

BRIEF A summer campaign for Corona featuring five hand-painted murals across three cities. Different creative executions, linked by imagery of the sea, sunshine and the brand’s signature bottles with lime, brought a holiday atmosphere to urban spaces while highlighting the “100% Natural Ingredients” message. CHALLENGE Translating the detail and visual richness of the artwork into large-scale, hand-painted murals. The transparency of glass, reflections on the bottles, wood grain and ocean waves called for precise handling of colour, light, shadow and perspective. We adapted each composition to the proportions and architectural features of its wall, maintaining a consistent campaign identity across all five murals. RESULT Five murals, three cities and different expressions of Corona’s summer world. The large-scale artworks combined prominent product imagery with painterly details that rewarded a closer look. Seascapes and warm colours brought a touch of summer to streets and local venues, creating a cohesive, recognisable brand presence in urban spaces.

• Painted Murals
• Mural Campaigns