“Dietly” app mural

Projectdetails

• Client:Dietly
• Location:ul. Kasprzaka 90, Warsaw
• Wall Area:133 m2
• Technique:Hand-painted mural
• Monthly Reach:approx. 1 398 703
• Completion time:6 days

Aboutproject

BRIEF A large-format advertising mural promoting the Dietly app, installed at 90 Kasprzaka Street in Warsaw. The vivid blue color scheme, bold typography, and catchy slogan “It’s not catering - it’s a catering app” created an eye-catching OOH display at a busy intersection in Warsaw’s Wola district. CHALLENGE Precisely translating the dynamic advertising design onto a large-format surface while maintaining color intensity, typographic legibility, and graphic details. It was crucial to accurately reproduce the app’s interface elements, characters, and QR code, as well as ensure the message’s visibility from various perspectives and distances. RESULT A striking advertising mural that effectively distinguishes the Dietly brand in Warsaw’s urban landscape. Thanks to strong color contrast, large scale, and lighting, the display remains visible both during the day and after dark. The project combines the potential of large-format OOH advertising with the promotion of a mobile app, building brand recognition in urban spaces.

• Painted Murals