Digital and Interactive Mural "przysnacki"
Projectdetails
- Client:Intersnack
- Location:ul. Chmielna 98, Warszawa
- Wall Area:237 m²
- Technique:Hand-Painted Art + Digital Mural + Interactive Mural
- Monthly Reach:approx. 997 935
Aboutproject
BRIEF The goal of the campaign was to create an engaging OOH installation for the Przysnacki brand, combining a large-format mural with interactive technology. The aim was to attract the attention of passersby and encourage them to interact directly with the brand. CHALLENGE Our task was to create the mural and integrate it with an LED screen. After scanning a QR code, passersby could enter their name and select a bag of chips, which was then displayed on the large-format screen. RESULT The result was a hybrid OOH medium that transformed traditional advertising into an interactive experience. Passersby became active participants in the campaign, and the brand gained additional space to engage its audience in the heart of Warsaw.