Easter Mural "Winiary"

Projectdetails

• Client:Winiary
• Location:ul. Jaworzyńska 11, Warszawa
• Wall Area:246 m2
• Completion time:5 days
• Technique:Hand-painting + Motion Mural
• Monthly Reach:approx. 1 263 028

Aboutproject

BRIEF An Easter campaign for the Winiary brand promoting its iconic Mayonnaise "Decoracyjny" under the slogan ‘Let’s do something good together for Easter’. The project took place at 11 Jaworzyńska Street in Warsaw – a bustling and well-connected location near the Politechnika Metro station. CHALLENGE Combining traditional painting craftsmanship with modern light animation technology across an impressive area of 246 m². Precisely synchronising the hand-painted base of the mural with the projection (Motion Mural) so that, after dark, the festive design – featuring tulips and Easter eggs – would come to life with dynamic light effects. RESULT A dual-aspect mural, painted in five days, which caught the attention of passers-by both by day and by night. Thanks to the use of the Motion Mural effect, the traditional Easter design took on a modern, striking character, generating a monthly reach of over 1.26 million viewers (approx. 1,263,028).

• Motion Murals