Gaming mural x Panowie Programiści
Projectdetails
- Location:ul. Jaworzyńska 11, Warsaw
- Wall area:246 m2
- Technique:Hand-painting + Motion Mural + Interactive Mural
Aboutproject
BRIEF Can a building’s wall be turned into a giant game board? We decided to find out! As part of an original project by Good Looking Studio, in collaboration with Panowie Programiści, we used unused advertising space to create an interactive game of Pong. This free attraction was available to anyone in the mood for a bit of urban competition. THE CHALLENGE To bring the iconic arcade game to a large-format building wall and allow players to control the game using their smartphones. The key was combining large-format projection with interactive technology so that any passerby could join in the fun without installing an app - all they had to do was scan a QR code. RESULTS 2,745 QR code scans and 1,784 players in just two weeks. That’s an average of 111 players per day and 31 players per hour of activity. The project also generated approximately 2.5 million views on Instagram, proving that outdoor advertising can not only attract attention but also engage audiences and bring urban experiences into the online world.