"Intimissimi" Mural Campaign

Projectdetails

• Client:Intimissimi
• Location:ul. Jaworzyńska 8, Warszawa ul. Głogowska 123, Poznań ul. Łagiewniki 64a, Gdańsk ul. Jedności Narodowej 42/44, Wrocław
• Completion time:7 days
• Technique:Hand-painting + Motion Mural

Aboutproject

BRIEF An anniversary mural campaign to mark the 30th anniversary of the Intimissimi brand. Four walls in Poland’s four largest cities – Warsaw, Poznań, Wrocław and Gdańsk. The project was carried out in collaboration with the renowned Polish artist NeSpoon, famous for bringing lace motifs into the urban landscape. CHALLENGE The precise, artisanal reproduction of the extremely complex and detailed pattern of the iconic Pretty Flowers lace on a large scale. Transferring the texture and delicacy of the fabric onto rough, urban façades whilst maintaining absolute aesthetic consistency across all four locations. RESULT A cohesive, nationwide campaign blending the world of fashion with street art. Unique ‘urban jewellery’ in the heart of four major cities, which delighted with its precision of execution and elegantly highlighted Intimissimi’s 30-year presence alongside women. In a short film, the artist NeSpoon talks about her project, her creative process and how her lace pattern took on a new dimension in large-scale form.

• Mural Campaigns