Nespresso x Dua Lipa
Projectdetails
- Client:Nestle (Nespresso)
- Location:al. Jana Pawła II 20, Warszawa
- Wall Area:542 m²
- Completion time:8 days
- Technique:Hand-painting
- Monthly Reach:approx. 1 331 943
Aboutproject
BRIEF A large-format Nespresso brand campaign created in collaboration with global pop star Dua Lipa. The campaign was displayed on the largest wall in our portfolio, situated at 20 Jana Pawła II Avenue in the very heart of Warsaw’s business district. THE CHALLENGE Working on a gigantic surface area of 542 m². The greatest artistic challenge was the photorealistic rendering of Dua Lipa’s image, combined with the perfect reproduction of fine details, typography and the Nespresso brand’s visual identity on a grand scale. THE RESULT A true ‘giant wall’ in the heart of the capital, hand-painted in 8 days. The combination of pop culture, elegance and an impressive scale created a spectacular feature in the urban landscape, generating a monthly reach of over 1.33 million people (approx. 1,331,943).
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