Universal Music x YEAT

Projectdetails

• Client:Universal Music
• Location:ul. Bonifraterska 6, Warszawa
• Wall Area:228 m2
• Completion time:2 days
• Technique:Hand-painting
• Monthly Reach:approx. 507 720

Aboutproject

BRIEF A music campaign for Universal Music promoting the album by American rapper Yeat – ‘A Dangerous Lyfe / A Dangerous Love’ (ADL). Filmed in the heart of Warsaw, at 6 Bonifraterska Street – a location with heavy pedestrian and vehicle traffic. CHALLENGE To creatively work with the architectural characteristics of the 228 m² building. The wall’s distinctive offset was not an obstacle for us, but became a key element of the composition. The challenge lay in precisely arranging the bold, raw graphics and Gothic typography so that the break in the façade would perfectly separate and highlight the two sides of the album’s visual narrative. RESULT Thanks to the ingenious use of the building’s architecture, an exceptionally striking, two-part installation was created in just two days. The clean, black-and-white contrast and the striking finish of the coloured surfaces harmonised perfectly with the geometry of the façade, creating a unique landmark in the urban landscape and generating a monthly reach of over half a million people (approx. 507,720).

• Painted Murals