OATLY "HOW TO MATCHA"

Projectdetails

• Client:OATLY
• Location:ul. Śliska 10, Warszawa
• Wall Area:31 m2
• Completion time:6 days
• Technique:Hand-painting
• Monthly Reach:approx. 1 108 893

Aboutproject

BRIEF A hand-painted mural for the Oatly brand at 10 Śliska Street, right in the centre of Warsaw. A campaign promoting the Oatly Matcha Oat Drink and the simple, direct slogan ‘How to Matcha’. A small but highly visible space at eye level for passers-by, in a location with very heavy foot traffic. CHALLENGE To precisely recreate, by hand, the distinctive, highly typographic and humorous aesthetic of the Oatly brand across a surface area of 31 m². It was crucial to perfectly reproduce the multitude of fine details, lettering and illustrations found on the product packaging, as well as the distinctive strikethrough in the slogan. RESULT An eye-catching mural hand-painted in just 6 days. The bold, relaxed messaging blended perfectly into the urban landscape of central Warsaw, generating a monthly reach of over 1.1 million people (approx. 1,108,893).

• Painted Murals