"Allegro Smart" UV Mural

Projectdetails

• Client:Allegro
• Location:ul. Boya-Żeleńskiego 6, Warszawa
• Wall Area:322 m2
• Completion time:7 days
• Technique:Hand-painting + UV Mural
• Monthly Reach:approx. 883 170

Aboutproject

BRIEF Transform the night into a space full of magic and draw the attention of Warsaw residents to Allegro’s offerings even after dark. We wanted to create a design that doesn’t disappear at sunset, but takes on a second, surprising life in the dark. THE CHALLENGE How could we make a giant wall in a bustling part of the city catch the eye around the clock? The challenge was to harness the potential of a 322 m² surface area at 6 Boya-Żeleńskiego Street - in the immediate vicinity of Plac Unii Lubelskiej and the shopping center - and to create a design that would stand out amid the sea of city lights and urban hustle and bustle. RESULT A mural that transforms as night falls. Thanks to the use of special paints that react to UV light, the classic and aesthetically pleasing graphic design during the day turns into a glowing, three-dimensional story after dark. This eye-catching installation in the heart of a bustling transportation hub reached a staggering audience of 883,170 people, proving that creative advertising can light up the city and leave a lasting impression.

• UV Murals