Who said you have to clean the oven? Digital mural and AR for “Miele”

Projectdetails

• Client:Miele
• Location:ul. Chmielna 98, Warsaw ul. Stanisława Dubois 22, Wrocław
• Technique:Hand-Painted Art + Digital Mural + Interactive Mural
• Completion time:6 days

Aboutproject

BRIEF Less cleaning means more time for the things you enjoy. This insight shaped the Miele campaign showcasing an oven with a self-cleaning function. The aim was to bring the brand’s promise into the city and demonstrate the product’s benefit through an engaging, large-scale outdoor execution. CHALLENGE Our task was to create murals where the oven visibly cleaned itself before the audience’s eyes. One execution used augmented reality: after scanning the mural, passers-by could watch the cleaning process on their phones. The other combined a hand-painted mural with an integrated screen showing an animation of the self-cleaning oven. RESULT The OOH campaign turned a product feature into an urban spectacle. Combining murals with AR and animation brought self-cleaning to life, letting people experience it from the street and through their phones. Technology animated the painted walls and made Miele’s promise tangible: the oven cleans itself, giving you more time to enjoy.

• Painted Murals
• Interactive Murals
• Digital Murals